Bing Crosby was dreaming of a White Christmas. Gilbert O’Sullivan wasn’t dreaming of a White Christmas although he quite liked the thought of a peaceful new year. Wimbledon’s finest on the other hand want you to have a green Christmas this year, next year, indeed forever…
Whether you are a climate change advocate or denier green business makes sense. Efficient use of resources and sensible recycling not only saves the planet, if that is what you want to do, but also enhances the bottom line.
Adopting energy efficient practices and processes is an obvious way of saving money. Many are simple such as switching off equipment when not in use. Some may require specialist advice and investment, so doing some sums and checking that the payback period is reasonable is essential.
Doing some work on measuring the carbon footprint of your business can also pay dividends. An example of this is your travel policy which can be reviewed to ensure that only essential journeys are made, and that good use is made on the ever cheaper video conferencing and internet based communication possibilities.
Adopting a green approach to business can also gain kudos with customers, both consumer and business. Ethical brands are highly prized. Equally many corporate customers are demanding proof that suppliers take green issues seriously, both from a corporate social responsibility angle and in order to help them achieve their own carbon reduction programmes. If you think you are too small to be “green” you are probably wrong.
A final thought. The Wombles have been around and recycling since the late sixties. This song was a hit in 1974. We are now looking forward to 2012. Has it really taken us all that long to catch up with some furry creatures from Wimbledon Common?