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Social Media

Why Social Media Fails to Deliver

23 November, 2011
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You’d have to have been living under a rock for the past two years to not know just how much buzz there is around Social Media. Everywhere you turn businesses are talking about this new route to market and how platforms like Facebook, twitter and Linked-In can help find new customers and generate sales. Turn...

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Entrepreneurs are more switched onto social media

20 October, 2011
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-building their personal brand: almost one in seven (14%)  don’t separate private and business social networking activities - Following research* with UK- based entrepreneurs, specialist insurer Hiscox found that over half (57%) of SME business owners utilise social media for business purposes. A fifth (12%) of the SME business owners interviewed consider social media...

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Lessons in bootstrapping

28 September, 2011
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Lessons in bootstrapping

As the markets tumbled last week and the euro zone wobbles further, there is some concern that we are in for a double dip recession in the West, so I thought I would explore the topic of bootstrapping your business. This term came from describing companies who develop from start up stage with little...

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How do I start blogging and what’s going on at Facebook?

22 September, 2011
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How do I start blogging and what’s going on at Facebook?

These are questions I get asked a lot so I thought I’d combine a few tips to get you started on blogging with some tips on how to integrate your blog into Linkedin and Facebook. I thought I’d also share some recent frustrations with Facebook that landed in my newsfeed this week.  Many of...

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Harnessing the PR power of LinkedIn — Don’t just link, Think!

21 September, 2011
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When I speak at conferences about LinkedIn I often find huge confusion abounds. The general consensus is that while it’s great for recruiters and jobseekers, it’s just about ok for everyone else – a bit basic and functional. Good for linking but not much more. Wrong, wrong, wrong!! Please stop simply linking and start...

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Seven top tips to keep your content king

6 September, 2011
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Seven top tips to keep your content king

 You may wonder where this much used phrase “Content is King” comes from, so I thought I’d do a spot of online research to find out. According to a recent blog it was quoted by Bill Gates of Microsoft back in 1996 before “google” as a verb ever existed in the English language. The...

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Rising Stars

23 August, 2011
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Rising Stars

Well I’m pleased that our tourist industry can move on from the scenes of rioting thugs and the devastation of our high streets featured in my last blog and we can focus on one of the biggest events yet to arrive on our streets. Judging from the chaos on the streets last Sunday caused...

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London riots and the role of social networks

9 August, 2011
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London riots and the role of social networks

As I heard the helicopters hovering overhead I remember back to the last period of rioting in Brixton in 1985 and my last vivid images of Brixton High Street on fire and my heart sank. Firstly it sank for all those people in North London who had already lost their home and business and...

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A topsy turvy week in travel?

5 August, 2011
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A topsy turvy week in travel?

It’s been a real rollercoaster of a week for the travel industry as we see pictures of disappointed, crying children at the airport deprived of their holiday due to the collapse of Holidays4u.  Travel Weekly claims that this has affected more than 60,000 holidaymakers. There is no doubt that 2011 has proved to be...

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Top 10 seasonal Facebook tips

29 July, 2011
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Top 10 seasonal Facebook tips

Some of you may be mistaken for thinking that with all the hype about the likely launch of Google+ Project that nothing is happening with Facebook these days. However they have made quite a few changes to their network which can help those of you wanting to improve your engagement with fans, especially whilst...

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Goodbye Dave

Goodbye Dave

Tony Drury's first book in the trilogy about the new direction of the Conservative Party, where Tony reveals his very personal reasons for leaving the party after 30 years of dedicated service to it.

In his own unique way Tony is able to capture the mood of many in the party and he has had the courage to put it in print. Along the way he adds many fascinating experiences and anecdotes.

"Goodbye Dave" is a 'must read' for anyone with any political interest.

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