Category: Social Media

If you’re only doing one type of marketing, you’ll fail

On Thursday I interviewed Drayton Bird, one the world’s best-known marketers. I asked him about how public relations integrates with other forms of marketing. His views are in the video (below) but he, like me, takes the view that you…

Why Social Media Fails to Deliver

You’d have to have been living under a rock for the past two years to not know just how much buzz there is around Social Media. Everywhere you turn businesses are talking about this new route to market and how…

Entrepreneurs are more switched onto social media

-building their personal brand: almost one in seven (14%)  don’t separate private and business social networking activities – Following research* with UK- based entrepreneurs, specialist insurer Hiscox found that over half (57%) of SME business owners utilise social media for…

Lessons in bootstrapping

As the markets tumbled last week and the euro zone wobbles further, there is some concern that we are in for a double dip recession in the West, so I thought I would explore the topic of bootstrapping your business.…

How do I start blogging and what’s going on at Facebook?

These are questions I get asked a lot so I thought I’d combine a few tips to get you started on blogging with some tips on how to integrate your blog into Linkedin and Facebook. I thought I’d also share…

Harnessing the PR power of LinkedIn — Don’t just link, Think!

When I speak at conferences about LinkedIn I often find huge confusion abounds. The general consensus is that while it’s great for recruiters and jobseekers, it’s just about ok for everyone else – a bit basic and functional. Good for…

Seven top tips to keep your content king

 You may wonder where this much used phrase “Content is King” comes from, so I thought I’d do a spot of online research to find out. According to a recent blog it was quoted by Bill Gates of Microsoft back…

Rising Stars

Well I’m pleased that our tourist industry can move on from the scenes of rioting thugs and the devastation of our high streets featured in my last blog and we can focus on one of the biggest events yet to…

London riots and the role of social networks

As I heard the helicopters hovering overhead I remember back to the last period of rioting in Brixton in 1985 and my last vivid images of Brixton High Street on fire and my heart sank. Firstly it sank for all…