Category: Retailing

Entente (very) Cordial

Having written about keeping things focused last time this may seem like an unlikely twist, but having looked at ways in which I could convince my suppliers and clients that they should invest in building a relationship with me, the…

Niche in niche: expanding into other product categories….

Many of the people I’ve met in the last 6 months tell me what a clever idea it is to launch such a niche product, maternity trousers, in a niche market, maternity wear. A recently published UK Maternity wear report…

The retail storm is not over

Entrepreneurial spirits were buzzing on a high amongst guests at a recent networking event, where Kathryn and I went to hear Neal Ghandi‘s inspiring talk about the entrepreneurial strengths of the moment. It was a refreshing contrast to the resounding…

Fashion PR: Lift off or rip off?

One of the first big financial investment decisions designers face post launching their fashion label, is whether or not to invest in getting professional press and public relations support. Getting featured in one of the glossies ‘”style tip pages”, or…