Apple has been a marketing phenomenon – producing iGadgets that consumers drool over. But on Friday I was gobsmacked at the sheer awfulness of its direct marketing. Apple Europe sent an email to me, as a past buyer of Apple kit, which declared that it heralded “The day you’ve waited 364 days for”. This...
Orchard Growth
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Cityzone
The Devil’s Deal
Brilliant, aggressive, flawed are words which only begin to describe the hero and the villain of Richard Lambert’s first brilliant novel. Weaving his extensive business experience into the story you are led through the exciting world of small company finance in a masterful way.
Calm Down Dave
In 2010 David Cameron lost an election which, according to the author, "he should have won hands down"
In 'Calm Down Dave' Tony Drury provides overwhelming evidence for his reservations about the Cameron led 'liberal lurch' of the Conservative Party.
Marketing
The big marketing blunder that’s endemic
When was the last time you emailed your past customers? I ask only because I was gobsmacked by a message that entered my inbox yesterday afternoon. It was from a company called BlogFlux and started with: You are receiving this email because you had signed up at BlogFlux.com some time over the past 9...
Harnessing the PR power of LinkedIn — Don’t just link, Think!
When I speak at conferences about LinkedIn I often find huge confusion abounds. The general consensus is that while it’s great for recruiters and jobseekers, it’s just about ok for everyone else – a bit basic and functional. Good for linking but not much more. Wrong, wrong, wrong!! Please stop simply linking and start...
Creating Killer Headlines
A well-written headline will increase the chance of your news story being picked up, and will be a valuable tool in search engine optimising for your news release when it’s carried online. But how do you create that all important, eye-catching headline? Here are some tips… - Be attention grabbing and give the gist...
How To Ensure Your PR Is Picture Perfect
Photos are often a real Public Relations (PR) afterthought, but the recent Royal tour really brought home the power of imagery. While you may not have pictures with the paparazzi pulling power of Catherine Middleton, you shouldn’t under-value the power of photography in your PR campaign. A strong photo can really bring to life...
How To Choose A PR Agency – The 8 Fatal Mistakes To Avoid
At some stage you may need to hire a PR agency, to supplement your own internal team, or because you need to take your PR to the next level. So I thought I’d share 8 danger signs to look out for when choosing a PR agency: 1. Questions – PR works at its best...
Engagement is the Key
For me marketing is the very front end of sales, in most cases every sale. In fact consider this serious question; how many businesses can operate effectively with a sales team but no marketing (whatsoever) and how many can operate with good marketing and no sales team? “But you always need a salesperson to...
Marketing and selling in the Digital Age.
On two separate occasions, in the past week, I have listened to experts tell us how social networking and the World Wide Web will make us all millionaires, or was it zillionaires? Am I the only one who wonders; if what they are saying is true and they are experts, why are they talking...
Increase your productivity instantly
Over a number of years I’ve watch hundreds of business men and woman chain themselves to some sort of penal system called… self-employment. They’ve developed a twisted mentality that if it doesn’t hurt, they probably aren’t working hard enough. Sure, as every small business owner will tell you, if you want the results you’ve...
What’s the deal? – Are you really getting your message across?
A client coaching session on Skype last night threw up some very interesting and fundamental questions. The client, who runs a career coaching service, has a real depth and breadth of knowledge. Harnessed with the passion she has (and I mean serious passion) she produces some amazing results with her clients. She’d admit to...
Derigo Consulting
Face Marketing
Goodbye Dave
Tony Drury's first book in the trilogy about the new direction of the Conservative Party, where Tony reveals his very personal reasons for leaving the party after 30 years of dedicated service to it.
In his own unique way Tony is able to capture the mood of many in the party and he has had the courage to put it in print. Along the way he adds many fascinating experiences and anecdotes.
"Goodbye Dave" is a 'must read' for anyone with any political interest.
