Category: Marketing

The biggest mistake smaller companies make with their PR

Would you like better results from your public relations? Well, there is a principle that is essential to making sure your PR activities work well. But is is frequently forgotten. PR consultants often like the dodge talking about it. And…

Are your PR campaigns like a charity mugger’s sales pitch?

Just recorded this podcast on PR, which is critical of the way charity muggers try to sell. Tweet This Post

Value is in content not in words

What you offer as a business is something that can be tangible or intangible. If you are a seller of “goods” (retail or web) then you offer something tangible but there is also an intangible selling of your product. That…

If you’re only doing one type of marketing, you’ll fail

On Thursday I interviewed Drayton Bird, one the world’s best-known marketers. I asked him about how public relations integrates with other forms of marketing. His views are in the video (below) but he, like me, takes the view that you…

One Necessary Step on the Road to Recovery

I think it must be because we’re British and, apparently, so very reserved.  It can’t be because of any lack of intelligence on the business front itself but I find myself asking why, oh why does society treat sales-people like…

Apple’s direct marketing reveals a rare area of failure

Apple has been a marketing phenomenon – producing iGadgets that consumers drool over. But on Friday I was gobsmacked at the sheer awfulness of its direct marketing. Apple Europe sent an email to me, as a past buyer of Apple…

The big marketing blunder that’s endemic

When was the last time you emailed your past customers? I ask only because I was gobsmacked by a message that entered my inbox yesterday afternoon. It was from a company called BlogFlux and started with: You are receiving this…

Harnessing the PR power of LinkedIn — Don’t just link, Think!

When I speak at conferences about LinkedIn I often find huge confusion abounds. The general consensus is that while it’s great for recruiters and jobseekers, it’s just about ok for everyone else – a bit basic and functional. Good for…

Creating Killer Headlines

A well-written headline will increase the chance of your news story being picked up, and will be a valuable tool in search engine optimising for your news release when it’s carried online. But how do you create that all important,…

How To Ensure Your PR Is Picture Perfect

Photos are often a real Public Relations (PR) afterthought, but the recent Royal tour really brought home the power of imagery. While you may not have pictures with the paparazzi pulling power of Catherine Middleton, you shouldn’t under-value the power…