Category: Franchising

Mirror, Mirror on the Wall

Once upon a time… (I’ve always wanted to start a story with those words!) Once upon a time there was a franchisor who had a magic mirror (for mirror, read network).  The franchisor used to look in the mirror as…

Getting to Grips With Social Media

Or, as my daughter pronounces it Social Meedja! We’ve always been involved around the fringes of Social Media with our franchise business.  You know the sort of thing: dabbling in a bit of Facebook here, attracting a few followers on…

The limits of franchising

I’m not 100% sure there are any… I was talking to a guy recently who was doing something for charity.  Something that filled me full of dread for myself and admiration for him. He was going to do a five…

Keeping up with the Joneses

I know it’s hard to believe but things change. Economies go ‘pop’, businesses grow faster or slower, or move to multi-unit, customers’ needs change. Change is unavoidable and has to be embraced if a) a business is to be successful…

What are you?

I had an epiphany the other day after being challenged in a group about pricing and how difficult it was to get the price they were looking for. Let me give you a bit more background. This group of franchisees…

Not following the model

It always seems strange to me that someone would invest the thick end of £40,000 for the privilege of joining a franchise network and then not following the model. That’s like employing an expert because you don’t have the skills…

The Homogenous State

It struck me yesterday whilst I was sat sitting in Luton Airport that we must be approaching the golden age of franchising.  Just look about you: wherever there’s a group of people they’re all exactly the same. It was a…

What are you?

I had an epiphany the other day after being challenged in a group about pricing and how difficult it was to get the price they were looking for. Let me give you a bit more background. This group of franchisees…

Lay down the law

I just don’t understand some franchisors… As a statement that’s generally true, but I have a specific point this time round. I do some competitor analysis work.  You know the sort of thing: Asda does it all the time, comparing…

Mustn’t Grumble

I have to say things have been a little… erm… hectic over the past few weeks; what with running about the country and all. Of course, on one level, this is absolutely fantastic: it’s great to be busy at any…