It’s inevitable, I suppose, now that the green shoots of recovery are thrusting their way through the dark soil of economic gloom, that I should be busier than ever before.
Of course, I’m not complaining (much) about that, but it quite tiring, schlepping up and down the country for one cause or another.
Until, that is, a little something happens to make it all worthwhile. It doesn’t have to be a big thing, just a little thing – and that’s just what happened to me last week… but, as usual, I’m starting the story in the middle.
Since I came back from holiday on 14th February I’ve had no days in the office and only 2 days at home – and that includes the weekend. Here’s the schedule (in brief, I promise):
- 15th – 17th Feb – Norwich
- 20th – 21st Feb – Kidderminster
- 22nd – 24th Feb – London then Wales
- 25th Feb – Manchester
- 27th Feb – 2nd March – Dublin
- 5th – 9th March – Norwich
- 12th – 14th March – Birmingham then Wales
I got tired just writing it down… needless to say that my poor car has gone in for a service (and a rest) today.
Now, I have to say, towards the end of my marathon I was getting just a little but weary, couldn’t wait to get home and all that. But then I received an email from a franchisee who had attended a course recently. He was asking for some advice about marketing, which is nice in itself: someone trusting your judgement enough to ask for help.
But that’s not the thing that made it all worthwhile. There was a single line at the end of the email, which said the guy had signed up his first client, followed by the words:
All that stuff you told us on the course worked!
Of course, my first reaction was, ‘you don’t say!’ or ‘well I never!’
My second reaction, though, was one of pride… not in myself (after all, pride comes before a fall), but in the fact that this guy had trusted the system, followed the process and got the right result.
Just because, as a franchisee, you follow the sales process it doesn’t guarantee a client will sign up and just because you don’t follow the process it doesn’t mean the client won’t sign up… but on average you will sign up more if you follow the process.