It struck me yesterday that it’s September.
I know, I’m sharp; but don’t let my razor like intellect intimidate you… I’m just an ordinary guy underneath.
But think about it in these terms: Autumn comes on the 22nd of this month. In October the clocks go back and the nights get dark. We also get Halloween followed smartly by Bonfire Night.
As soon as Bonfire Night is out of the way the Christmas ads start on television and stay there all the way up to the big ho ho. Speaking of the telly, there’ll be X-Factor and Strictly Come Sequins and probably most of the Bond films, too.
And then it’s New Year’s Eve and Day… followed by the January sales. In February we get Valentine’s Day and Pancake Day. In March the clocks will go forward again and spring arrives. There’ll be Easter in there somewhere and then Mayday bank holiday followed by school exams and the summer holidays.
In July and August we’ll all pack our bags and have a holiday somewhere, which brings us round to September when Autumn comes…
Well, you get the point.
If only a franchise’s systems were as well developed, ingrained, ritualised and stuck to as the Year’s.
It would run perfectly.
Think about it for a few minutes. Every event that marks the passage of the year has another little process attached to it and everyone knows what that process is… and they follow it.
Let me give you an example. Every year at Christmas my mum and dad go to see Aunt May… they have done so for as long as I can remember, way back into the 70s. It’s always the last Sunday before Christmas Day. One year they couldn’t make on the correct day and there was hell to pay.
The franchisor (sorry, I meant Aunt May) was on the ‘phone asking them why they hadn’t followed the process and that now the whole business (sorry, I meant family cohesion) was at risk because they failed to follow the correct protocol as laid down in the General Manual (sorry, I meant family tradition).
So here we have a process that’s been thoroughly tested and works. We have a franchisee failing to adhere to the process and causing a problem and then there is franchise support making sure that the franchisee understands the importance of process and will stick to it in future.
As far as I can remember the broken process happened in 1984 and it hasn’t been repeated since meaning there’s been harmony for nearly thirty years.
If only all franchises were as systemised as the annual cycle.