The story of Robinson Crusoe used to be a simple one, involving him being shipwrecked on a desert island, finding a new ally in Friday, fighting off cannibals and eventually being saved and settling down to write his memoirs.
Now it involves Pirates. Why? Disney’s Pirates of the Caribbean that’s why! Johnny Depp playing Keith Richards. Keira Knightly playing Keira Knightly. Keith Richards playing ..er..a pirate. When there is a powerful trend it can make sense to take advantage of it. Be very careful when you do so though. By all means adapt your products and services but do it in a different way. And don’t over commit.
For example too many fashionable businesses believe that they will stay in fashion forever and build their businesses accordingly. Thus when they eventually go out of fashion they find that they have over committed themselves to a model that is no longer working for them and they fail.
Shakespeare didn’t write Pantomimes (well not as far as we know although someday one might be found in an attic somewhere). However his lines “There is a tide in the affairs of men. Which taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries” still remain valid for any business looking to seize the right opportunity at the right time. Like everything though it just has to be managed properly.
Meanwhile rumours that Robinson Crusoe’s journey was an elaborate tax avoidance scheme dreamed up by a large firm of accountants have yet to be disproved….