How should I know? I don’t know what you do, by I’ll bet there aren’t many of you out there who are running businesses that could be franchised.
Let me explain what I mean.
You see, almost without exception, it’s not the product that’s important when it comes to franchising, it’s everything that goes around it. Things like the processes, the branding, the marketing collateral and so on.
For example, recently I’ve been talking to a colleague who is working with a horse manure franchise. Yep, you heard me. Horse manure.
Actually, there’s a bit of artistic license there. It’s not exactly horse manure, but horse supplements with the profitable, if somewhat fragrant, spin off.
The point is there is a franchise operation tucked in there. It’s all about building a round of horsey types who need easy access to horsey stuff. The franchisee supplies fees and some vet approved medicines for which they get paid. As part of the service they take away unwanted manure which they break down and sell to gardeners.
The thing is, this horse shit business is entirely franchisable.
Ah, I hear your smart-alecs say. What about more creative industries?
Well, there are creative franchises out there, such as a couple of photography franchises. In these cases the franchisor trains new franchisees how to take photographs… usually relatively simple stuff, such as family or baby portraits. That sort of thing.
But even more creative businesses can be franchised, if you just think a little creatively.
Usually, the business person is the creative cove and so the franchise operation should play to its strength. This being the case, it’s clear that the franchise should go out and win the business, the franchisor does the creative bit and returns it to the franchisee for onward delivery to the customer.
This model is actually in use right now. For example, there’s landscape gardening franchise that requires the franchisee to have absolutely no prior knowledge of the business. They get training on how to measure, price and take instructions and then they send the spec off to the franchisor, who draws up the plans and sends them back.
The franchisee can then pitch for completing the work locally, but they have to have a team of experienced gardeners ready to use to do it.
The point is that just about any industry can be franchised. As long as everything else is correct.