-building their personal brand: almost one in seven (14%) don’t separate private and business social networking activities –
Following research* with UK- based entrepreneurs, specialist insurer Hiscox found that over half (57%) of SME business owners utilise social media for business purposes.
A fifth (12%) of the SME business owners interviewed consider social media to be integral to their marketing mix. The research also found that a large number of start-ups are engaging with social channels like Facebook and Twitter to support and advertise their products and services online. Facebook takes precedence, with as many as 19% of SME owners claiming to have used the popular social platform for company pages, while a significant 14% reported that they use Linkedin.
Further to this, the research from the company which offers a wide portfolio of specialist insurance including small business insuranceand home insurance also highlights the fact that (27%) of SMEs, who use social media, incorporate it into their promotional efforts in a bid to increase brand awareness.
- Almost one in seven (14%) don’t separate private and business social networking activities as they represent their brand in everything they do
Of the 57% of small businesses using social media:
- 15% utilise the channels to generate sales
- 11% use it as part of their customer service programme
- 7% harness social media to improve search engine optimisation or natural search
Overall, these figures are clearly a reflection of the fact that many entrepreneurs are becoming increasingly switched on to the power of social media. This follows recent prizes awarded by social media moguls; Social Media Examiner, to the top ten small businesses for their social media activities. Their selection of the cream of the crop of start-ups were organisations that they felt had mastered the art of engagement, reader involvement and creative use of promotions, amongst other things.
*Hiscox commissioned research with Opinium Research among 305 owners, partners and senior decision makers from UK SMEs with 1 to 249 employees between May 18 and June 1, 2011.