Mind blowing decisions

For many business people, decisions can be challenging. They wrestle with the possible outcomes, worry about the consequences and aspire to getting ‘good’ results.

However not all decisions are taken from a place of reason and evaluation, some are more emotive and are taken in response to the wishes and thoughts of others, rather than making a rational calculated decision in the best interests of oneself.

This often happens when deciding whether or not to drink alcohol.

Western culture almost insists that you drink alcohol. There is a good chance that your parents drank it, your peers encourage you to use it and the alcohol adverts promote a strong, healthy, socially responsible image of the UK’s favourite recreational drug.

But the real question is this. Did you decide to drink it? Or did you just learn to do it because that’s what everybody else does without ever really asking the most fundamental question,


The answer is most likely that you drink it because you want to change how you feel quickly without having to really think about it or work at it. You will claim it’s because you enjoy the taste or that you ‘need’ it to relax. Perhaps the ultimate expression of nonsense when it comes to justifying the use of alcohol is that you ‘deserve it’.

What exactly have you done that is so bad that you have to endure the experience that results from your body processing alcohol? Have you ever even thought about the reasons why you drink? Have you ever thought about how you arrived at the decision? Do you apply the same principles when you make decisions about your business?

When I started drinking I did so because I learned to. My parents taught me, society taught me, advertising taught me and I adopted the habit. My first experience of whisky was that it was utterly revolting. My body rejected it, my mind rejected but the people that I respected drank it and told me how great it was. I believed them despite the best quality information from my own body and mind, ultimately the consequence for me was alcoholism several years later. But it was of course my decision, based on a desire to ‘fit-in’.

So despite the best quality information being available to me when I first drank alcohol, I ignored it and I gave away the power of decision to those around me.

Do you always retain the power of decision? Are you sure about that?

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