Some people are right for owning a franchise and some people shouldn’t be allowed to have one.
I was talking to a friend last week and I was explaining the work we do with franchising. I watched as his eyebrows slowly higher and higher up his forehead until they were balanced just below his hairline.
Eventually I couldn’t ignore his elevated brows and had to ask what he was surprised at.
‘Well,’ said he, ‘I can’t see who would invest £20,000 into a business just be told what to do!’
Although he is my friend, he just isn’t right for franchising… it’s precisely the opposite for most people, even though they don’t think about it in those terms. When a franchisee buys into a franchise operation they get use of a brand, access to the franchisor’s know-how and the opportunity to put it all into action.
In other words, they pay £20,000 (or whatever) to be told what to do… a fact my friend couldn’t quite get his head round, being a successful businessman in his own right (and with no help from anyone else).
If you think about it, what’s the alternative? You pay £20,000 not to be told what to do?
Of course, in a franchisor’s recruitment process, there must be a mechanism to weed out those people who aren’t suitable to become a franchisee.
One of the funniest exchanges between a potential franchisee and a franchisor (who shall remain nameless for reasons that will become apparent) went like this:
F’see: Now, I’ve come to buy your franchise so let me tell you all about myself…
F’sor: STOP… STOP RIGHT THERE! Franchising is all about a system and a process and a franchisor should also operate to a system. You’ll be pleased to know that we have a system for awarding franchises, which means that I am in charge of this process, which we are going to follow to the letter, and not you.
Now, tell me all about yourself!
F’see: I’ll get me coat.
It was maybe a tad on the harsh side and I couldn’t do it myself but the ethos is right. If the guy was going to try and control the process he was going to be a troublesome franchisee.
I get the sense right now that franchising is about to expand massively, which is great for everyone involved… but there are some dangers and inappropriate recruitment is one of them!