Networking is a great way to win business… in fact, I would go as far as to say it is essential, particularly in EB, where so much business is based on connections and relationships.
We recommend networking as a business generator in nearly all of our courses for EB businesses when we’re talking about marketing.
Why is it, then, that I was such a numpty last week?
Before I go any further, can I just say that I think there was a specific reason for my numptiness; it wasn’t general… on this occasion!
Let me explain…
I was waiting to get the Stansted Express from Liverpool Street in London at the end of a long day. (Notice how I’m building up the excuses from the very start of this blog?) I had a while to wait, it had been a successful meeting and I was tired (excuse numbers 2 & 3) so I thought I’d reward myself with a pint of brown liquid.
I was standing outside the pub because there was no room inside and a guy walked passed staring at me. I didn’t recognise him but he stopped and turned back.
‘Richard?’ He said. ‘It’s me, Dan… we worked together at Virgin. You were the Training Manager.’
‘Oh,’ said I, without absolutely no recognition at all, ‘Hi, Dan. It’s great to see you. You’re looking well. What are you up to?’
‘I work for a big bank here in the city. Boy could we use some of your training! Anyway, great to see you. Gotta dash, my train leaves in about 30 seconds!’
And with that, he was gone.
I smiled to myself, still not remembering Dan, but pleased he’d remember me. I rang my wife to tell her about the incident. (Remember: she’s also a director the company).
‘That’s great’, she said. ‘Did you get his business card?’
‘Oh well, never mind. You’ll be able to track him down via his bank.’
‘Errrr… I won’t be able to do that.’
‘I didn’t get the name of his bank.’
‘Oh well, you’ll have to try to find him through his surname.’
‘I don’t know it… I couldn’t remember the guy.’
‘You really are a numpty… call yourself our Marketing Manager?!’ Click.
I know, I know. She’s right. I even tried to find him, but Liverpool Street was busy and, besides, he said his train was about to leave.
All I can say is that everyone makes mistakes… but it’s not one I’ll be making again soon and, at least I have a great story to tell on the next course to illustrate the importance of staying alert!