All right, I admit it.

The subject of this blog has very little to do with ‘swinging’ as you were (more than likely) assuming I meant it.

It was a shallow attempt at getting you hooked into this week’s subject matter… and now you’ve read this far, you might as well read the rest!

I was running a course lest week when a smart lady approached me during the break. She was concerned (she said) as she always was when she came on a course. Her concern was this:

Every course she attends she can see the value of what’s being said… in theory. Her problem is practical application. When she gets back to her own business (this was an open course to help people sell better) and she tries to apply what she’s learned, her results are always worse than they were before she attended and she goes back to the way she did it before.

And, as the old saying goes, do what you’ve always done and you’ll get what you’ve always got.

Why then, she asked, should this be happening to her?

Fortunately for me, the answer is simple… and so to swinging.

If you are a golfer (which this lady is) and you’re doing okay at it you nearly always want to improve. So, you get a coach who watches your swing and often films it, too. The coach will then take the swing you’ve been using apart, get rid of all the habits that are restricting your performance and then put it back together in a way that will help hit longer, straighter and consistently.


You go out onto the course with renewed optimism.

And then what happens?

You have the worst round of golf in your life, obviously!

So you go back onto the driving range and you practice and practice, you try your new swing every time you play a round.

And very soon your performance is way in excess of what it was before – you are a better player.

It’s exactly the same with a training course. Like any new skill, anything you learn on a training course has to get integrated into what you do… you have to practice. The training course is simply the start of the process, not the end of it.

What people forget, either managers or course attendees, is that there will always be a ‘performance dip’ for a few days when you get back to work.

Stick with it, I said to the smart golfing lady, and your swinging will become much better!

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