Franchisees are funny… even when they don’t mean to be!

I sometimes can’t get my head around franchisees on a training course and their complaints they we work them too hard…

Let’s face some home truths here, shall we?

  1. These people are starting a new business but, unlike many people starting afresh they are getting trained on how to deliver a product or service in a way that’s proven to work. What’s more, they are being trained on how to avoid all the pitfalls a small business owner can find themselves falling into… AND they are being trained on how to fill in a VAT return!
  2. When you start a new business (and I know Michael Gerber in The E-Myth says this is wrong) you have to give it all your love and attention. Like a good friend of mine says: ‘when you go self employed you can start working half days… and it doesn’t matter which 12 hours you work.’
  3. I’m here working with these people and, although I enjoy what I do immensely, there are times when I’d rather be down the pub with what are left of my friends rather than spending it with a bunch of people some of whom don’t appreciate the gold dust they are being given.

What’s caused this particular rant, then?

I’ve been working with a group of franchisees and part of this particular course we ring franchisees in the evening posing as customers so franchisees can get some practice at making appointments.

I passed around a sheet of paper to collect telephone numbers so we could do it. Next to one of the numbers was the request:

Please call between 7.30 and 8.00 or after 9.30.

I asked the guy whether he wanted me to come round and cook his tea, too. But then I relented because I realised he must have something important on.

And indeed I was right. He was playing squash!

If it was me and I had invested the thick end of £30,000 and my future health, wealth and happiness depended on my success in business I would be demanding that we stayed until eight every night and that I received 3 ‘phone calls so I could practice my technique.

I just don’t understand why franchisees invest into their future and then don’t take advantage of the resources their franchisor puts in place for them…

End of rant… until next week.

Please leave a comment - we all like them