A franchisee who’s got it…

When I say ‘got it’ I don’t mean ‘got it’ I mean ‘understands franchising’… properly.

How do I know?

Well, they didn’t give me a long lecture about how franchising works, the research they’ve done and they weren’t, as far as I know, a professor of franchising.

Yes, such a person does exist. I know of at least one and there may be more!

I was running a course last week for a fast growing franchise operation based in the Cotswolds. They have about 20 franchisees in their network and they’ve got things sorted in terms of systems, processes and the support function.

It helps that the product works.

Anyway, a husband and wife team were on the course and very good they were, too.

We’d been doing long days (as usual) and on Thursday evening I decided to finish the course slightly earlier (5.30 instead of the usual 7.00). At the end of the day the guy came up to me to thank me fore the day and to let me know that even though his head was full to bursting with info, there was no way he was going to ask for an early night… the systems and processes were what was going to make his business successful and he was there to get as much info as possible.

Later in the week I was talking one to one with the same guy. He told me it was good that he got on well with the other franchisees on the course but he wouldn’t have minded if he didn’t. He knew it was the franchisor who was going to make him successful and he understood that his major relationship was with Head Office, not with other franchisees.

Brilliant stuff, and very true.

You see, if two franchisees talk to each other, looking for mutual support (which is fine) they end up dragging each other down:

“It’s tough, isn’t it?”

“Yeah, it’s really hard!”

“I know… it’s the recession.”

…and so on.

The same conversation with the franchisor goes like this:

“It’s tough, isn’t it?”

“Is it? Get out there and do more marketing, then!”

See what I mean? Which conversation is going to lead to better productivity?

I have to say fair play to the guy on the course. His eyes looked like a couple p$ss holes in the snow by the end of the week; but from a standing start he’d become a pretty good business developer.

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