Knowing that Stephen Fry has still not rejoined the Twitter fraternity given his falling out with Twitter followers I thought I’d focus this week’s musings on why we should bother to tweet at all. Some of you may be of the opinion that Twittering is only for rock stars or movie stars but there are a growing number of businesses both large and small that are gaining traction and making money with Twitter. Dell is already claiming to be making US$7m from its Twitter site.
Having just run a workshop on Twitter today and having all the commonly asked questions buzzing around in my head I thought it would be a good time to share some reasons, advice and feedback for those that have not yet ventured into tweeting.
The basics for set up
My first advice for my delegates was to load a photo as no one wants to converse with an egg shape. Then add a short bio, ideally with a link to your website which could even be your public Linked in profile.
The team was asked to have a go at following each other and also make a tweet and re-tweet something on their page. One of the team inadvertently did a re-tweet in capital letters and I explained the dangers of “shouting online” when this may not be perceived as a friendly gesture when you’re just making your first connections.
There are plenty of resources to help you get started on Twitter including You Tube videos explaining for example how to create a list which is very helpful.
I also attach some links from Social Media Examiner on great blogs to get the best out of Twitter which you may find of help:
Promoting attractive time constrained offers (eg unsold beds or seats for events). Jet Blue is one of the best examples of showing how their offers often sell out within hours and help to create excitement
Providing updates in the event of a crisis and Qantas USA has been making use of their Twitter site to update their passengers on their recent A380 engine problem
Sourcing useful tips and information and sharing with others in your network
Signposting things which are of help to your network and which build goodwill
Keeping your brand awareness up with your customers without bombarding them with emails and direct mail.