Flogging Enterprise Britain

As a member of Enterprise Britain, one the four million UK citizens who daily flog themselves to a pulp trying to counter the total lack of support from ‘the system’, the last thing you want is a book recommendation.

You have enough to read:

· the latest letter from your bank who have thought up another wheeze to extract more charges out of your account
· a totally incomprehensible communication from a credit card company who have managed to increase their rates by re-defining you as higher risk
· another fine from a statutory body because your accountant forgot to send in a return
· a letter from your MP asking you if you have any worries

And so on…therefore why a literary suggestion?

Because ‘The Downwave: Surviving the Second Great Depression’ by Robert (Bob) Beckman might cheer you up. It was published in 1983 (Milestone Publications ISBN 0 903852 38 1). The introduction reads:

“I do not forecast apocalypse and disaster ahead. I am doing nothing more than anticipating change. Those who are unable to adapt to it may suffer. Those who can make the adjustment may find they are about to enter the most rewarding period of their lives”.

Bob Beckman was a neurotic American economist who came to fame as a financial presenter on a London Radio station. It was the period of great private investor share interest and Beckman used to put share tips on pieces of paper and scatter them on the studio floor. He then encouraged his dog to put a paw on one and that became the recommendation for the day. The dog actually outperformed the market.

His book is about cycles (page 11 ‘Idealised Economic Long Wave Model’ says it all) and he offers a ray of hope. The upwave follows the downwave.

And there’s some sex. ‘The Hemline Indicator’ allows Beckman to introduce the theory of ‘Erotic Capital’. The more a girl’s mini skirt rises the more decadence there is in society. Please accept this rather than trying any of your own research.

Beckman was an entertainer and his book is fun. He once told me over lunch in Monaco that he had discovered the secret of longevity. During our two hours together he smoked eighteen cigarettes. He died on 6 December 2007 of cancer.

Never in all my time working within the community of Enterprise Britain have I seen such utter despair amongst the owner/managers of the UK’s enterprising businesses.

Bob Beckman was right. There will be an upwave. Its key driving force will be your determination and bloody-mindedness to beat the recession.

Let’s face it. Nothing else (i.e. the System) will get you there.

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