You see, this is what I mean about the franchise establishment and the status quo.
Last time I wrote about the need for new blood in the franchise industry, in terms of franchisors, franchisees and consultants. The increased energy levels, flair for business, the desire to challenge how things have always been done can only benefit an industry that really needs modernisation.
So, when I read an article on one of our more prominent publication’s website entitled The Next Generation of Franchising I was over the moon. Someone, somewhere was at least trying to raise the profile of franchising in universities.
The gist of the article is simple. It’s tough getting a job right now and if you’re a student of Astrophysics the chances are that you’re going to end up frying burgers for a couple of years until Golden Brown has finished mucking up the economy.
The article goes on to explain that students don’t particularly want to carry on their education because it costs, on average, £15,000 to take a degree.
At this point I began to get a bit annoyed. The article simply ignored the fact that, in the vast majority of cases, a new franchisee has to pay a franchise fee up front before being able to get into business. Not to mention this fact when the writer blithely explains that franchising is an option for students after already investing fifteen grand is disingenuous at the very least.
There was a golden opportunity to explore the benefits of franchising for graduates, perhaps talk to a couple of franchisors to discuss how some imagination and innovation could be used to encourage much needed graduates into the industry, how their needs would be different from more experienced people coming to franchising after careers elsewhere and how a support package could be created to meet those needs.
Without this imagination and innovation the article is nothing more than a vain attempt to get a few more enquiries from franchising from a source (graduates) who have no chance of actually buying in to a network.
But then, the company who published the article probably gets paid per lead.
See what I mean about the status quo.